Luup started in 2017. At the time, our founder Kellie Langeliers was a mother of three kids aged 9, 7 and 5. Life had been different varieties of full-on for a decade, and it showed no signs of letting up.

 

What Kel craved was everything she wanted in the one place because she had no time and she hated the Main St parking arrangements (if you have small kids and/or a packed schedule, you relate). She wanted to know she could always park right out the front please and thank you universe.

 

Consistently excellent coffee, chai and fresh, healthy food. Always new, always fashion forward clothes and independent jewellery. Somewhere to pick up a present (or advance-purchase 6 at a time). Cards, supplements, real health advice from qualified practitioners and, critically, friendly staff and an upbeat vibe that asked nothing of her.

 

Zero obligation.

All exhale and uplift.

 

She wanted to stay as long (or as little) as she liked. She wanted it to care about the details that she cared about (clean tables, look-you-in-the-eye-nothing-is-a-problem service).

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In short, she didn’t want much (ha!) And right when she couldn’t find it, what she did find was the perfect, light-drenched location at the Mornington Homemaker Centre - HomeCo Peninsula.

 

So she made Luup. All plants and sunlight and What Might I Find Next. Now we all have Luup for real. If you’re a woman on the Mornington Peninsula, you love it already. Women all over Australia will soon know this joy too - Luup gift boxes and bundles are now shipped across Australia.